The non-profit, charitable Nsefu (pronounced Ne-Se'-Fu) Wildlife Conservation Foundation was established in 2015 to stop poaching and to protect wildlife in the game-rich Nsefu sector of Zambia, Africa.

Since she began her company, Kendra has lived by three core values: Family, Fashion and Philanthropy. She created a brand and culture that authentically values giving back and making a positive difference in the community. The Kendra Scott company maintains a focus on its customers and the causes close to their hearts, abiding by the mantra “What Matters to You, Matters to Us.”